Crackables was a PR campaign series of crypto puzzles, both digital and physical. Players had to complete each challenge in order to move to the next puzzle—and only the fastest 1,000 people who made it through the first three challenges qualified for the next round.
It’s those 1,000 super-players who were sent a real-world package containing a mysterious device. Using a touch-tone protocol, they had to crack various audiocodes in order to be one of the top six winners of the grand prize: the ultimate gaming PC setup.
The six winners were then invited to New York to attend the product launch of One Plus’ latest phone , the One Plus 6T.
We worked with Unit 9 to design and produce the Hardware for the final round. This included working closely with the web development team and creative producers to create the electronics and firmware for the circuit boards. We also were responsible for QA and production testing of all aspects of the Hardware, making test routines, manufacturing jigs and diagnostic reports to ensure all devices sent out to the 1000 winners were fully tested and ready to crack the puzzle.